Farmer Support & Education

Enhancing farm productivity & profitability by improving farmer's knowledge & perception on balanced fertilizer use.

At Fatima Fertilizers, we know our long-term success is linked to the success of the thousands of farmers who grow crops. That's why we work on-the-ground with farmers and educate them the proper use of fertilizers to help improve yields.

Mission Statement

Enhance farm productivity & profitability by improving farmer's knowledge & perception on balanced fertilizer use.

Technical Services Team

We have a team of highly qualified and experienced Technical Services Officers, serving the farming community throughout the country. The team is equipped with the latest scientific knowledge, updated time to time, about crop production and fertilizer management practices & balanced fertilizer use to restore soil fertility and enhance farm yields. Technical team uses state of the art methodologies and tools to educate the farming community for improving their knowledge to improve crop yields, farm income and profitability. The team has a close liaison with the Government and private research institutes, seed and pesticide companies for day to day updates on new products and technologies being used in the field.

Activities for the Services of farming Community: 

Farmers are regularly contacted by the Technical field staff through various ways and means. The basic purpose of meeting farmers is to educate them on crop & fertilizer management to get maximum output. This educational program is run on well planned activities. Farmers are contacted through different processes those are explained below:

Seminars:

For mass communication of our messages, seminars are organized in each territory. Technical services staff, fertilizers dealers and sales team is involved in this activity. Farmers from within the territory are invited to attend. Seminars are arranged prior to the planting season of each crop. Farmers are appraised on the latest crop management techniques, fertilizer requirements and its application strategies to get maximum benefit & output. Usually 2-3 seminars are arranged in each territory on each major crop.

Farmers meetings:

Other than seminars, small farmers meetings are also arranged. This helps in paying proper attention to a group of farmers, educate them and to listen to their concerns. These meetings are held starting from the planting season till the completion of fertilizer application to the crops.

Farm visits / individual contacts: 

Our technical field staff pays visits to individual farms. Detailed discussions are made to address various farming issues. Fields are visited, problems are identified and solutions are suggested. Individual farm visits provide an opportunity to effectively interact with the individual farmer, analyze farm issues and suggest remedial measures at the spot.

Product demonstrations & Field days:

Fertilizer plays an important role in improving crop yields & maintaining soil fertility. It contributes more than 50 % towards yields, provided a balanced combination is applied at proper time. Fertilizer demonstrations are laid out at farmers' field to educate and convince the farmers for balanced fertilizer use. Field days are held at various crop growth stages and at harvest to show the effect of balanced fertilizer use.

Research trials:

We have a close liaison and interaction with the government educational & research institutes. Research trials on fertilizer use efficiency, application timing, methods of application and requirements of new cultivars are planned, discussed with the scientists and laid out at the research stations. The results are then shared with the farming community.

Team Training:

Technical trainings are arranged regularly to update the team with the latest knowledge and innovations in agriculture. Highly qualified scientists from various educational & research institutes are invited to impart these trainings This helps in improving technical skills of the team for effective farmers education.

Training of FFCL field staff & Allied Industry Field Staff:

We regularly arrange training programs for our field staff and other industry (seed, pesticide, sugar mills etc) staff on crop management and balanced fertilizer use. This aids in improving field staff knowledge and perception to carry out farmers' education programs effectively.

Publication and distribution of Technical Literature:

Technical bulletins are published on various crops. These bulletins are placed at dealers' shops and are also distributed directly to the farmers at various occasions. These bulletins give hands on tips for better crop production and fertilizer management to get maximum benefit.

Biological Control Services:

Fatima Fertilizers Ltd. has established Fatima Biological Laboratory near Fatima Sugar Mills at Sanawan, Kot Addu. Insect predators (Trichogramma and Chrysoperla carneae) are mass multiplied in the laboratory and are then supplied / distributed to the growers for release in the field. Trichogramma is an egg parasitoid which destroys the eggs of sugarcane borers, maize and sorghum borers, vegetable pests and different moths. Chrysopa is a predator and preys on many insects like sugarcane Pyrilla, Thrips, Aphids, mites and White Fly. It is named as Aphid Lion by the scientists. These predators can be used to control insect pests of various crops, like, sugarcane, cotton, maize, sorghum, vegetables and citrus. Again the effort aims at the reduction in pesticide use, control insects biologically and minimizes environmental pollution. Biological pest control is the only alternative of pesticides for pest control in crops and orchards. This method of insect control is cost effective, easy to use and environment friendly.

Soil Sample Analysis:

State of the art soil analysis laboratories have been established at our fertilizer plant sites. These laboratories are equipped with the latest equipments for soil analysis. Soil samples are collected from farmers' field, analyzed free of cost and results, along with recommendations, are delivered to the farmers at their door step

Page Last Updated: Friday, April 29, 2016