UNDP launches the first-ever sustainability report in Pakistan under the SDG Impact Framework for Fatima Fertilizer Read More. Brand Icon for the year 2023! Read More. Visionary Leadership Workshop with Dr. Oleg Konovalov, the Da Vinci of Visionary Leadership Read More. Leading Sustainable Change for Pakistan | Fatima Fertilizer in partnership with UNDP Read More. Fatima Fertilizer awarded prestigious FPCCI Excellence Award by the President of Pakistan Read More. Fatima Fertilizer and Weather Walay Sign MOU to Enhance Farmer Support Read More. Fatima Fertilizer and ZTBL Sign MOU to Empower Farmers Read More. Asian Experience Awards 2024: Sarsabz Tabeer wins the prestigious Asian Experience Awards 2024 Singapore Read More. MOU Signing between FG and Biafo Industries Read More. Black Dragon Award: Salaam Kissan wins Black Dragon Award for the Best Social Media / Word Of Mouth Campaign. (DRAGONS Of Pakistan)

Our Global Recognitions

Participating in the economic development of Pakistan with a strong presence in fertilizer, textile, sugar, trading, mining and energy sectors.

Winner of Marcom Award for best campaign for Radio and Digital (Rabia Sultan Testimonial) 2018

Marcom awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.  Since its inception in 2004, MarCom has evolved into one of the largest and most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.

For best Digital campaign (Rabia Sultan Testimonial) 2018

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.

Work ranges from digital campaigns – to audio and video production – to website development – to social media engagement – to mobile marketing.

Winner of Asian Experience Award for Pakistan Digital Experience of the Year – Agriculture 2022 ,2023 and 2024

The Asian Experience Awards recognises the ingenious initiatives of creative companies delivering meaningful brand experiences to their stakeholders.

The selection of Sarsabz Tabeer in 2024 awards from among several international initiatives is a testament to our unwavering commitment to empowering female farmers in Pakistan. This program has been instrumental in providing women with the knowledge, skills, and resources they need to thrive in their agricultural endeavors.

9 Time Pakistan Digital Awards winner
1) Best Digital Campaign 2020 (Salam Kissan)
2) Best Digital Campaign for Tiktok 2021 (Salam Kissan)
3) Best Digital Campaign for Snack Video 2022 (Salam Kissan)
4) Best Influencer Campaign 2023 (Salam Kissan)
5) Best Web Series 2023 (Sarsabz Kahani) 2023
6) Best Innovative Mobile App (Sarsabz Assan) 2023
7) Best Use of Generative Al in Content Creation (Salam Kissan)2024
8) Best Innovated Mobile App for Sarsabz Connect (HSE App) 2024
9) Best Web Series of the Year for Sarsabz Kahani (Dahani) 2024

Pakistan Digital Awards, a platform committed to independence and free from any influence. We proudly acknowledge and celebrate the excellence of digital platforms and talent. Pakistan Digital Awards honor outstanding websites, apps, and Creators, reflecting the evolving landscape where public, private, and third-sector organizations engage in trade and communication. Experience with us the recognizing and rewarding process of the best in the digital realm as we experience the world of technology.

Best Digital Campaign “Social Purpose” for Salam Kissan 2023

The Drum Awards is a global stage to recognise excellence, effectiveness and the best work, companies and people. The annual lighthouse event for the global marketing community celebrating every key marketing discipline from Design, Media, Advertising, B2B, Experiential, PR, Digital Experience, and much more. It’s one of the world’s largest competitions and award shows.

Marketing Wins Another International Award The Prestigious ANA B2B Award in Florida, USA!

The ANA is the U.S. advertising industry’s largest and most renowned trade association, with membership including over 600 companies and 25,000 brands internationally. Annually, the ANA hosts the B2 Awards, celebrating the most impactful and innovative B2B marketing campaigns across diverse industries worldwide.

Guinness world record for highest no of Safe Man hours.

We are the first fertilizer company in the world to achieve this landmark by demonstrating the highest safety performance through implementation of world class safety standards and industry best practices. Fatima Group remains committed to be a global leader in setting the highest standards of HSE performance.

IFA Certified since Year 2015

Protect & Sustain was built on the most popular industry standards. It covers 90% of the specific quality, environmental, health and safety requirements of the ISO 9001, 14001, 45001, the OHSAS 18001 and the Responsible Care certifications.

IFA Industry Stewardship Champions label is awarded to fertilizer companies that have participated in all of IFA’s most recent Safety Performance, Environmental Performance and Energy Efficiency and CO2 Emissions benchmarks and that are certified IFA Protect & Sustain, the product stewardship standard for fertilizer companies.

The most anticipated awards program of the year, the ifa Excellence Awards. Winning an ifa Excellence Award will be a desirable accolade for both individuals and businesses

We are proud to be the first Pakistani fertilizer brand to win one of the most prestigious advertising award in the world.

“The Dragons of Asia are positioned alongside prestigious global effectiveness awards, such as the Cannes Lions, the IPA Effectiveness Awards & the Effies (DRAGONS Of Pakistan)”
WARC London

We’re proud to announce that Sarsabz has been honored as the Brand Icon of the Year 2023! This award was given to Fatima Fertilizer during the Brands of the Year event which was held in Islamabad on 2nd October, 2024

Fatima Group

Sustained Growth Due To Our People & Our Values.

Established in 1936 as a commodity trading business, Fatima Group is one of the most diversified and fastest growing conglomerates in Pakistan today. Our business lines include fertilizer, energy, sugar, mining, venture capitalist, services, information technology, real estate, trading and textile. Fatima Group endeavours to be a global player in the fertilizer industry and is in the process of developing projects offshore.

Fatima Group believes in sustained growth through ethical practices and long-term partnerships and associations. The shareholders have repeatedly emphasized the significance of our people in achieving milestones at a remarkable pace.

"At Fatima Group, we combine our traditional family values with modern day business management skills to organize, consolidate and grow our business."

Mr. Fawad Ahmed Mukhtar
Chairman's Message

Account details will be confirmed via email.