Vision & Mission

Our vision and mission reinforces our position as a driving force in the agricultural sector.


To be a world class manufacturer of fertilizer and ancillary products, with a focus on safety, quality and positive contribution to national economic growth and development. We will care for the environment and the communities we work in while continuing to create shareholders' value.


  • To be the preferred fertilizer company for farmers, business associates and suppliers by providing quality products and services.
  • To provide employees with an exciting, enabling and supportive environment to excel in, be innovative, entrepreneurial in an ethical and safe working place based on meritocracy and equal opportunity.
  • To be a responsible corporate citizen with a concern for the environment and the communities we deal with.

Page Last Updated: Friday, April 29, 2016