optionthree - PAKISTAN'S FASTEST GROWING CONGLOMERATE Since 1936

Punjab Government Honors Fatima Fertilizer’s Rabel Sadozai with’Punjab Ki Beti’ Award

We are proud to announce that Ms. Rabel Sadozai, Director Marketing & Sales, was recently honored with the prestigious ‘Punjab Ki Beti’ Award in the agriculture category, presented by the Senior Minister, Marriyum Aurangzeb on behalf of the Women Development Department and the Government of Punjab. The award was conferred upon Rabel in recognition of her exceptional contributions and performance in the Agriculture Sector. The award ceremony was hosted at the CM House in Lahore on the occasion of International Women’s Day.The ‘Punjab Ki Beti Award is a special initiative by the Government of Punjab to celebrate Pakistani women who have demonstrated excellence and played a transformative role in their respective fields. The event was attended by goverment officials, female industry leaders, notable personalities and media personnel committed to championing worner’s empowerment in Pakistan.Ms. Sadozai was among a select group of distinguished women leaders recognized for their transformative impact in

March 21, 2025
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Fatima Fertilizer collaborates with Atif Aslam for a soulful Ramzan rendition “Faslon Ko Takalluf”

Fatima Fertilizer joins hands with Atif Aslam to present a heartfelt rendition of the classic masterpiece Faslon Ko Takalluf. This special collaboration aims to bring people together in faith and reflection during the sacred month, fostering a spirit of love, devotion, and spiritual connection. The rendition, a beautiful Urdu naat, is chanted with deep love and reverence for the Holy Prophet Muhammad (SAW). The soulful melody also conveys a strong, heartfelt desire to visit the Mosque of the Prophet (SAW) in Madinah. “Ramzan is a time of reflection, togetherness, and gratitude. Through this rendition of Faslon Ko Takalluf, we aim to express a heartfelt longing for Madinah and its timeless serenity. At Fatima Fertilizer, we believe that Ramzan’s essence of self-realization and gratitude also reminds us to value those who nourish the nation—our farmers” said Rabel Sadozai, Director Marketing and Sales, Fatima Fertilizer. Driven by a purpose that goes beyond

March 21, 2025
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ISS Mitti Ki Beti | Women’s Day | 8th March | Fatima Fertilizer

Fatima Fertilizer is honored to be recognized for its International Women’s Day campaign by the International Fertilizer Association (IFA), which has featured our “Daughters of Our Soil” campaign on its global platform! This recognition celebrates our commitment to highlighting the various roles of women in agriculture, who make up 67.9% of Pakistan’s agricultural workforce. The campaign highlights the significant role of women in agriculture, breaking stereotypes and setting new standards. Through these stories of the female protagonists in the campaign, we celebrate the strong presence and success of women across the agricultural value chain — from the fields to warehouses and offices — emphasizing their transformative impact on Pakistan’s agricultural sector. At Fatima Fertilizer, we remain dedicated to empowering these remarkable women, whose determination, wisdom, and resilience ensure our nation’s food security and agricultural progress. International Fertilizer Association (IFA)

March 11, 2025
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Fatima Fertilizer & Akhuwat Foundation join hands to promote Women Agri Entrepreneurship

Fatima Fertilizer and Akhuwat Foundation have established a strategic partnership through an MoU, focused on rural women’s economic empowerment. The agreement was signed by Fatima Fertilizer’s COO Asad Murad and Akhuwat’s CEO Dr. Kamran Shams. Through this collaboration, Fatima Fertilizer’s leading program ‘Sarsabz Tabeer’ will provide financial inclusion and skill development across various agri business sectors to rural women. As Pakistan’s first company aligned with UN SDGs, Fatima Fertilizer emphasizes on creating a supportive ecosystem for women agri entrepreneurs to access resources, training, and growth opportunities

February 17, 2025
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Fatima Fertilizer celebrates the sixth Kissan Day as a national triumph for Pakistan’s farmers

Islamabad, January 07, 2025 – Fatima Fertilizer marked the sixth Kissan Day with a landmark celebration in Islamabad, uniting policymakers, stakeholders, and farmers to honor the pivotal role of agriculture in Pakistan’s economy. The event reflected on the remarkable success of Kissan Day as a national celebration and its evolution into a meaningful platform advocating for the welfare and recognition of farmers across the country. What began as a visionary initiative by Fatima Fertilizer in 2019 has now become a national movement, officially recognized by the Federal Government. Kissan Day, celebrated on December 18, honors the resilience and commitment of Pakistan’s farmers, highlighting their struggles and achievements. This day stands as a testament to the nation’s dedication to supporting its agricultural community. The event was graced by distinguished guests, including Rana Tanveer Hussain, Federal Minister for Food Security & Industries, Khalid Khokhar, President Pakistan Kissan Ittehad, Ms. Florence Rolle, FAO

January 21, 2025
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Fatima Fertilizer, in partnership with UNDP, is the first company in Pakistan to adopt the SDGs Impact Framework

Fatima Fertilizer, in partnership with UNDP, has become the first private sector entity in Pakistan to adopt the SDG Impact Framework, marking a significant step in aligning business operations with the United Nations Sustainable Development Goals (SDGs). The launch event of the report, “SDGs Impact through Businesses: Sustainability Framework for Fatima Fertilizer,” highlighted the company’s integration of this framework across eight critical areas related to sustainable agriculture, environmental stewardship, and social responsibility. The event gathered government officials, development sector representatives, and sustainability experts to celebrate this achievement. Key speakers, including COO – Asad Murad, Director Marketing – Rabel Sadozai, and Resident Representative UNDP – Dr. Samuel Rizk, emphasized the importance of this initiative in setting a precedent for other businesses to embrace sustainable practices and reiterated the company’s commitment to contributing to national and global development goals, particularly in food security and women’s empowerment. Chief Guest Rana Tanveer Hussain, Minister

November 25, 2024
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Visionary Leadership Workshop

We are pleased to share Fatima Group’s most recent collaboration with Dr. Oleg Konovalov, the Da Vinci of Visionary Leadership. Dr Oleg is recognized as #1 global coach on Leadership, Vision & Culture working with Fortune 500 companies. Fatima Group’s ExCom and 55 leaders & managers invested 2 days with Dr. Oleg on compelling Vision creation, and skill building in Visionary Leadership. The workshop brought home a paradigm shift, built capacity of the participants achieving deeper understanding of the Culture Power Pyramid through the insightful process of Vision Creation & Leadership. Dr Oleg’s Visionary Leadership Program Certification is recognized as one of the top certifications in the world.

October 28, 2024
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Leading Sustainable Change for Pakistan | Fatima Fertilizer in partnership with UNDP

Fatima Fertilizer is proud to be the first company in Pakistan to partner with UNDP on adopting the SDGs Impact Framework! This milestone reaffirms our commitment to sustainable development and highlights our dedication to transforming agriculture, empowering rural women, digital transformation, and community upliftment. Fatima Fertilizer together with UNDP, is setting a new benchmark for sustainable growth in Pakistan, fostering a lasting impact on our communities and environment.

October 28, 2024
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Fatima Fertilizer and ZTBL Sign MOU to Empower Farmers

Fatima Fertilizer and Zarai Taraqiati Bank Limited (ZTBL) have entered into a groundbreaking partnership through the signing of a Memorandum of Understanding (MOU), aimed at revolutionizing financial access for farmers in Pakistan. The MOU was signed by Mr. Asad Murad, Chief Operating Officer of Fatima Fertilizer, and Mr. Tahir Yaqoob Bhatti, President and CEO of ZTBL. Joining them at the ceremony were Director of Marketing & Sales, Ms. Rabel Sadozai, and Head of Planning & Business Integration, Mr. Usman Arshad Mian. This strategic collaboration will harness the power of digital solutions and farmer outreach programs to enhance financial literacy and provide easier access to loans, which are critical to increasing agricultural productivity. By improving access to credit and financial services, the initiative seeks to uplift small farmers, strengthen rural economies, and promote sustainable agricultural growth across Pakistan.

October 25, 2024
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Fatima Fertilizer and Weather Walay Sign MOU to Enhance Farmer Support

The Marketing Digitization team at Fatima Fertilizer, has signed a Memorandum of Understanding (MOU) with Weather Walay, to deliver real-time weather insights through the Sarsabz Pakistan farmer application, benefiting farmers across Pakistan. This initiative is designed to empower farmers by providing accurate weather forecasts and tailored advisory services, enabling them to make informed decisions, optimize crop planning, and boost productivity. The collaboration will enhance the Sarsabz Pakistan app by integrating advanced weather data, supporting farmers in their daily agricultural practices. Leveraging cutting-edge weather solutions, both organizations aim to build resilience in agriculture, helping farmers adapt to climate variability and promoting sustainable farming practices throughout the region. This partnership marks a significant step forward in supporting Pakistan’s agricultural community.

October 25, 2024
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Author: optionthree

Punjab Government Honors Fatima Fertilizer’s Rabel Sadozai with’Punjab Ki Beti’ Award

Fatima Fertilizer collaborates with Atif Aslam for a soulful Ramzan rendition “Faslon Ko Takalluf”

ISS Mitti Ki Beti | Women’s Day | 8th March | Fatima Fertilizer

Fatima Fertilizer & Akhuwat Foundation join hands to promote Women Agri Entrepreneurship

Fatima Fertilizer celebrates the sixth Kissan Day as a national triumph for Pakistan’s farmers

Fatima Fertilizer, in partnership with UNDP, is the first company in Pakistan to adopt the SDGs Impact Framework

Visionary Leadership Workshop

Leading Sustainable Change for Pakistan | Fatima Fertilizer in partnership with UNDP

Fatima Fertilizer and ZTBL Sign MOU to Empower Farmers

Fatima Fertilizer and Weather Walay Sign MOU to Enhance Farmer Support

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