Fatima Group - Our Leadership Team
Mohammad Abad Khan
Advisor to CEO
M. Abad Khan graduated in Mechanical Engineering from UET, Lahore and after extensive training in fertilizer manufacturing from Europe, worked with PIDC for 8 years on the first plant manufacturing Urea in the country. Khan joined Exxon Chemical Pakistan at the time of its project phase. During his 15 years of service with Exxon, he received extensive trainings in technical and managerial fields and gained valuable experience in various disciplines of manufacturing.
Later, he joined Fauji Fertilizer Company as General Manager Plant. During 14 years of service with this company, the manufacturing site worked par excellence and the site capacity increased to more than double due to revamp of facility and an additional production line. In 2001, when FFBL faced serious operational challenges, Khan took responsibility as head of manufacturing during which he undertook a major revamp of the plant and was instrumental in ensuring smooth operations. Khan has been with Fatima Group for almost 17 years as Advisor to CEO and has played a significant role in establishing Fatima Fertilizer plant and undertaking operational improvements in Pakarab Fertilizers Ltd and Fatimafert Ltd. He has extensive international exposure through seminars, symposiums and trainings including one at Harvard Business School. He is the Director of Fatimafert Ltd, Fatima Energy Ltd, Pakarab Energy Ltd, Fatima Ventures (Pvt.) Ltd, Fatima Cement Ltd and Fatima Electric Company Ltd.
Asad Murad
Chief Operating Officer & Chief Financial Officer
Asad Murad is the Chief Operating Officer & Chief Financial Officer of the company. He is a fellow member of the Institute of Chartered Accountants of Pakistan. In a career of over 25 years, he has held various senior management positions in the areas of financial management, strategic business planning, risk management and corporate compliance. He joined Fatima Group in 2010 as Group Head of Internal Audit and held the position of Chief Financial Officer
of the company from March, 2014 till February, 2021. Additionally, he has served as the Head of Marketing & Sales and Director Finance of the company. While he was the Finance Director, he was also involved in maintaining government relations where he successfully consolidated all three fertilizer plants and also played an instrumental role in revival of Multan plant operations by ensuring sustainable gas supply from Mari Gas. He has also served as Chief Financial Officer at Honda Atlas Cars (Pakistan) Limited, a subsidiary of Honda Motor Company, Japan
Ausaf Ali Qureshi
Advisor MFC Project
Ausaf Ali Qureshi is a fellow member of the Institute of Chartered Accountants of Pakistan. He joined Fatima Group in May, 2010 as Company Secretary with the additional responsibility of investor relations. He has been part of the senior team involved in developing the MFC project for over a decade. He is serving on the Board of Fatima Energy Limited. He has over 40 years of experience with Fauji Fertilizer, Pakistan International Airlines (Holdings) and Bristol
Myers Squibb (BMS). In his career of over 20 years at BMS, he held various regional management positions in Pakistan, South Korea, Egypt and Singapore in the areas of Finance, Corporate Compliance and Strategic Project Planning.
Iftikhar Baig
Director Business Development
Iftikhar Mahmood Baig is leading the Business Development function of Fatima Group. He is responsible for implementation of strategic initiatives to identify sources for sustainable supply of gas at affordable prices for the fertilizer business.
Baig has been instrumental in developing, strengthening and nurturing strategic relationships with the government authorities
and key stakeholders in assisting and accomplishing Fatima Group’s mission and goals. He has over 33 years of financial and commercial experience. He has been a part of Fatima Group for over two and a half decades. Baig has served in various senior positions in different Fatima Group companies.
He also played a vital role in getting the allocation of 110 mmscfd gas for implementation of green field fertilizer manufacturing complex namely Fatima Fertilizer Company Limited (FFL) from Mari Petroleum Company Limited (MPCL) under Fertilizer Policy 2001 and successfully achieved financial close of the largest rupee syndication of PKR 23 billion in 2006 for FFL – an investment of USD 750 million as Chief Financial Officer.
He also played an instrumental role in the acquisition of Pakarab Fertilizers Limited in 2005 and its revival with the supply of gas in 2020 from MPCL.
Sadia Irfan
Director Human Resources
Sadia Irfan, is an accomplished HR professional and has brought to Fatima Group two decades of senior HR leadership experience from MNCs, including PepsiCo & Nestle, across multiple international markets including West Asia, Middle East & Africa, Pakistan and Afghanistan. She is an award winning HR professional, winning global honors in Talent & D&I space.
Sadia Irfan is recognized as a Strategic Business
Partner with track record of building better businesses through cultural transformation. Her expertise includes HR strategic leadership, merger & acquisition, startup operations, organization development, organizational design, change management and employee engagement within complexed business models like Franchise Operated Bottling Operations (FOBO), Operating Company (OpCo) and Company Owed Snacks Operations (CoSo). Her last assignment was with PepsiCo where she led strategic HR for multiple business units as HR Director for West Asia, Middle East, Africa, Pakistan and Afghanistan.
Sadia Irfan’s strategic leadership won PepsiCo Pakistan’s business many internal and external laurels. These included PepsiCo’s most prestigious Harvey Russell Award for Diversity & Inclusion, Best Place to Work Award multiple times in a row, Integrated Control Environment along with honors such as Highest Ever Female Representation at the Board, Highest Ever Employee Engagement Index for Pakistan across Asia Pacific Region & AMENA sector, to name a few. She has been recognized for championing best practices in systems and culture which were proudly shared across PepsiCo regions.
Since joining Fatima Group, Sadia Irfan has been the driving force behind many cultural interventions and business initiatives. As a passionate D&I&E leader, she has strengthened an inclusive culture, with flexible policies and continues to work towards increasing female representation in Fatima Group’s workforce. Sadia Irfan has been the first female director in the industry, inspiring other talented women to assume leadership roles in agriculture-based industries as well.
She carries a Master’s degree in English Language & Literature supported by a degree in Human Psychology. She has also earned several HR certifications & distinctions in the HR space. She is a certified Hogan executive coach, recognized career coach and mentor.
Rabel Sadozai
Director Marketing and Sales
Rabel Sadozai is the first female Director Marketing and Sales in the fertilizer industry and the agricultural sector of Pakistan. She holds an MBA degree from IBA Karachi and with over 23 years of diverse professional experience, has held several leadership positions in the petrochemical and banking sectors prior to joining the fertilizer industry.
Her enthusiasm for innovation has been her
driving force during her ten-year tenure at Fatima Fertilizer. She has propelled the company through many significant marketing milestones, including the proposal and successful implementation of Pakistan’s first-ever National Farmer’s Day, which is officially recognized by the Government of Pakistan and serves as a remarkable legacy for Fatima Group. Her work has not only received major acclaim locally but on prestigious international platforms as well, which has positioned Sarsabz Fertilizers, the flagship brand of Fatima Fertilizer, to achieve a premium brand status. These include winning the MARCOM (USA) International Marketing Award in 2018, AVA Digital Award (USA) in 2019, the Pakistan Digital Awards (PDA) won by Fatima Fertilizer’s ‘Salam Kissan’ campaign for three consecutive years 2020, 2021 & 2022, the Asian Experience Award (Singapore) conferred on the Sarsabz Kahani Web Series in 2022, and a dedicated case study related to Fatima Fertilizer’s ‘Salam Kissan’ campaign published by Kotler in his book “Essentials of Modern Marketing” in 2022.
Musharraf Khan
CFO PFL, FEL & Other Businesses
Khan took over the role of CFO of PFL & FEL in 2022. At Fatima Group, he has worked in different capacities at PFL, FEL & FFL. He has a vast experience in handling Security & Exchange Commission of Pakistan and commercial arrangements with financial institutions with respect to brown and green field projects.
He has held senior leadership positions at Wordcall Communications Limited, Berger Paints
and GO Petroleum. Khan is a qualified Chartered Accountant from the Institute of Chartered Accountants Pakistan.
Atif Zaidi
Chief Information Officer
technologies, and enabling innovation capabilities. Prior to joining Fatima Group, Zaidi was working as the Chief Information Officer and Head of Technology & Digital Sector at NEOM, a $500 billion dollar greenfield initiative of developing a 26,500 sq. km. independent state in the northwest of Saudi Arabia under the patronage of His Royal Highness, Prince Mohammed Bin Salman, the Crown Prince of Saudi Arabia. He had the overarching accountability of developing and implementing an independent technology venture, centrally approved digital strategy and technology direction for the entire NEOM region across all aspects of citizen life including manufacturing, energy, water, food, environment, retail, entertainment, tourism, sports, mobility, to name a few. Alongside, he was also responsible for selecting and implementing fit-for-NEOM technologies and providing a cohesive technology roadmap for NEOM’s current and future needs.
Previously, Zaidi has held global leadership positions in the US, Europe, Middle East and Asia in notable blue chip organizations like AT&T, Johnson & Johnson, The McGraw Hill Companies, Pfizer, Obeikan Education and Sadara Chemical Company, a $30 billion dollar joint venture between Aramco and Dow Chemical Company. He developed his experience strategically through delivering successful technology businesses, managing complex mergers and acquisitions, and implementing multiple facets of bleeding edge technologies. His accomplishments are built on successfully delivering multi-billion dollar mega initiatives of international magnitude with extensive experience across various prominent industries, including government and country wide national programs, manufacturing, fertilizer, petrochemical, education, pharmaceutical, medical, finance, and publishing sectors.
Zaidi is a globally recognized leader and keynote speaker with multiple publications. He has a Master’s Degree in Computer Science from New Jersey Institute of Technology where he was recognized for his perfect graduating GPA of 4.0. He had obtained his Bachelor’s Degree from the same institute in Electrical Engineering and graduated with Honors. He holds several prominent technology and leadership certifications.
Salman Ahmad
Director Internal Audit
Salman Ahmad joined Fatima Fertilizer as Head of Internal Audit in December 2016. He is a Fellow Chartered Accountant (FCA) from the Institute of Chartered Accountants of Pakistan, with over 28 years of experience in Audit and Finance in companies like PricewaterhouseCoopers (PWC); Al Rostamani Group Dubai UAE; Oasis Group Holdings (South Africa); Gharibwal Cement Limited and Emaar.
Omair Mohsin
Director Legal & Company Secretary
Mohsin joined Fatima Group in 2019 as Group General Counsel, Company Secretary, and Head of External Affairs. He has over twenty years of experience ranging from litigation to corporate experience. He plays a lead role in advising the CEO, the Board, and the management on legal, compliance, and ethics. He is also integral to the key initiatives of diversification, expansion, and risk management. Prior to joining Fatima Group, Mohsin worked as Ethics and Legal Head of Pakistan at ENGIE. Mohsin graduated with a Juris Doctoris from the Washington University in Saint Louis.
Ahsen-ud-Din
Director Technology Division
Ahsen-ud-din has over 39 years of management experience with leading companies like Engro Corporation, Exxon Chemical, where his last appointment was as Vice President. He also worked at Fauji Fertilizer, Kuwait National Petroleum and Gulf Petrochemical Industries Corporation. During his career, Ahsen-ud-din has a track record of executing a number of multi-million dollar petrochemical and fertilizer projects as project executive. He has also managed a number of world scale fertilizer and petrochemical manufacturing facilities as General Manager while delivering best in class operational and HSE performances.
Faisal Jamal
Corporate HSE and Technical Services Manager
A chemical engineer by qualification, with 23+ years of international professional experience, he possesses strong HSE, PSM, Operational Excellence, risk management, auditing and culture enhancement foundation augmented by rich experience in process engineering and operations.
The diversity of experience in major global and local organizations like British Petroleum, Qatar Petroleum, Engro Corporation and Pakarab Refinery, and a robust knowledge base and skill set has enabled him to utilize his expertise with a broader perspective and sustainable approach. In addition to receiving numerous global, regional and local awards, he has also represented Fatima Group at various international and national forums and events hosted by prestigious institutions and organizations like Massachusetts Institute of Technology (MIT), American Institute of Chemical Engineers (AIChE) and American Society of Safety Professionals (ASSP).
Fatima Group - Manufacturing Leaders
Inamullah Naveed
Director Operations – Pakarab Fertilizers Limited
Inam joined Exxon/Engro in 1987 and had diversified experience throughout his career. His main assignments included the Ammonia-Urea relocation project, during which he was assigned to the Ammonia dismantling site at Pascagoula, MI, USA for one year. On his return, he provided leadership on several DBN and Revamp projects. He served as Maintenance Manager for 4 years and Admin Manager for 3 years, and then took over as GM Manufacturing in 2003. In 2007, he was assigned as VP/Project Executive of the $1 billion EnVen-1.3 project, which was the world's biggest single train Ammonia-Urea project. He led the team to the successful EPC of the plant in December 2010. On merger of all the plants after the EnVen project, he took over as VP Manufacturing in 2011. Inam retired as Vice President, Manufacturing from Engro Fertilizers in March 2016 after a service of more than 29 years.
Pervez Fateh
G.M. Manufacturing
A seasoned professional with a B.E. (Mech.) degree from NED University – Karachi, Fateh has over 37 years of rich experience in maintenance, inspection, and plant management in the fertilizer industry, with demonstrated creativity, initiative, drive, and success. Professional competence, vision, strategic planning, capital asset oversight, cost containment, budgeting, and staff training/mentoring are his fortes.
Under his leadership, FFL has continued its journey of world-class HSE Performance and achieved a Guinness World Record for the maximum safe million man-hours in the fertilizer sector across the globe. The plant has also performed exceptionally well on the production front, by exceeding the world-class plant reliability benchmark of ≥98% by achieving 98.8% in 2022.
He has multiple successful projects under his belt. He has also attended many prestigious leadership development programs at LUMS, the University of Michigan (USA), and MIT (USA).
Fateh is also involved in philanthropic activities and heads his own NGO, Azm-e-Nau Foundation, which works in the areas of upper Sindh and Northern Punjab, with a prime focus on poverty alleviation and educational support. His NGO actively worked for the wellbeing of people in badly affected nearby Sindh and Punjab areas during recent devastating floods.
Asghar Naveed
GM Manufacturing FFT
He played a vital role in the successful development, training, and implementation of sustainable and world-class HSE practices.
He remains actively involved in creating synergy among three fertilizer sites and has made commendable contributions in various organizational initiatives taken by HR. He is passionate about developing and mentoring people.
Fatima Group - Marketing Team
